Japanese titans Honda and Nissan are considering entering into a partnership to reduce the cost of developing electric cars and advanced driver assistance technologies. The two companies have signed a memorandum of understanding and will soon begin investigating areas where they can most effectively cut costs through collaboration. This includes the joint procurement of key components, to exploit economies of scale.
Uchida is quoted by the Reuters news agency as telling a press conference that “emerging players are very aggressive and are making inroads at incredible speed”. He added: “We cannot win the competition as long as we stick to conventional wisdom and traditional approach.” Mibe highlighted the urgency of developing cost-cutting strategies, telling journalists: “We are strapped for time and need to be speedy. In 2030 to be in a good position we need a decision now.
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