Coopers beer, RM Williams boots, Penfolds, Haigh’s Chocolates – South Australia has produced some cracking Australian consumer brands.
Viva boss Scott Wyatt and his team will take a bunch of investors to Adelaide next week, to show them why he thinks it will work nationally. They want investors to touch and feel this South Australian success story, and perhaps see why Viva thinks it has national appeal and a touch of the Coopers, RM Williams or Haigh’s about it. Seeing it believing.
Viva knows fuel but getting into convenience retail is a whole new ball game. The deals add about 13,000 employees to its books and see non-fuel gross profit more than double to 36 per cent. Indeed, the two strategy days, held two years apart, had a lot of common ground. Even the people presenting were the same; six of the seven executives from 2021 were back for another pitch on Thursday.
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Source: FinancialReview - 🏆 2. / 90 Read more »