Launched in May 2023, the challenge was designed to showcase the importance of football and how it can be leveraged to promote youth development and empower communities. Richard-Jack and Bassey will receive customised home jerseys of Arsenal FC and Manchester United for sharing the most liked comments during the challenge.
As part of the initiative which also sought to promote diversity and inclusion, 22 Sahara Group employees from the energy conglomerate’s locations across Africa, Asia, Europe, and the Middle East attended live matches at the Emirates and Old Trafford. According to Bethel Obioma, Head, Corporate Communications, Sahara Group, “The quality of entries received was outstanding, and it is a testament to the fact that the game is remarkable, unites all fans regardless of their race, religion, and gender, and can be used as a platform for enhancing sustainable development across the globe.”