The percentage of those consumers saying they're “very likely” to consider an EV has stagnated at around 26.9% for the last few months, according to the report.
What's not surprising is the majority of Baby Boomers and Pre-Boomers aren’t considering EVs, according to the study. What is suprising to J.D. Power researchers is fully one-third of Gen Z shopper, what the study's authors term “the future of the marketplace,” say they’re “somewhat unlikely” or “very unlikely.”
But for many people, old habits are not only hard to break, but not necessarily habits they want to break. They're comfortable and predictable. After all, a gas station is never far away and it takes only a couple of minutes to fill up. For sure, protecting the environment is a key driver of legislation promoting an EV conversion and for a good many consumers, but for others, protecting the status quo is more important to them, if it makes life easier, predictable and more affordable.
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