Lancia Pu+Ra HPE concept heralds brand's electric rebirth

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The Lancia Pu+Ra HPE concept shows the design direction the Italian brand will take as it moves into an electric future.

Lancia brought in Italian furniture maker Cassina to give the interior a living room-like feel. The front seats are inspired by Cassina armchairs, while the center console and dashboard are designed to serve as tables. Sustainable materials were used as well, including Marm/More, a material made from up to 50% marble dust, for the door panels. The wood trim is made from recovered scrap material, and the carpets are natural wool.

Performance figures weren't discussed, but Lancia mentioned 435 miles of range on the European WLTP testing cycle , a charging time of"just over 10 minutes" , and efficiency of 10 kwh per 100 km. The concept also debuts Lancia's new SALA interface, which will make its way into the next-generation hatchback launching in 2024. It includes voice control, the ability to automatically adapt sounds, lighting, and climate-control settings for different conditions, as well as entertainment options, including movie streaming and video games.The Pu+Ra HPE concept isn't destined for production; it merely serves as a preview of future Lancia design and technology.

 

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