This year, the automotive giant will use TV’s biggest stage partly to tout its corporate brand in a commercial positioning the company as a player in making electric vehicles for the masses, according to the company.
The corporate marketing effort is an attempt to boost awareness of GM’s work in electric vehicles and, in turn, support its individual brands rolling out new models in the category, said Deborah Wahl, global chief marketing officer at GM. “It’s really an inflection point for GM,” Ms. Wahl said. “We’ve had all that change inside, but perceptions of the company outside didn’t reflect that. There’s no better place to start a movement than a Super Bowl platform.”
BULLSHIT GM ! IMPORTS 1.5 BILLION DOLLARS IN PARTS FROM CHINA PUTTING MILLIONS OF AMERICANS OUT OF WORK! MORONS CHINESE CARGO SHIP EMISSIONS ARE SO DEADLY THAT THEY KILL OVER 2 MILLION INFANTS WORLDWIDE EVERY YEAR ,DESTROY OUR ENVIRONMENT AND KILL THE ELDERLY AND WEAK PEOPLE!
PV_Lawyer It's still a Chevy.
I don’t think electric Cadillacs are “electric vehicles for the masses”! And what kind of “positioning” is that?
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