Congratulations, world. We’ve done it. Since passing the Clean Air Act in the 1970s, we’ve reduced cancer-causing particulate emissions from our cars and other sources dramatically, a change that has added years to our lives. That’s the good news. The bad news is that we can now spend more time focusing on the remaining sources, including some unexpected ones.
That’ll make your EV cheaper to run, while a 35 percent increase in tire life means lower wear, fewer particulates in the air, and fewer old tires sent to the incinerator, where half of all American tires go to die. Enso’s new factory will also handle recycling. It will be truly carbon neutral, not reliant on carbon offsets, and manufacture tires out of recycled carbon black and tire silica made from rice husks.