One of the most valuable companies on Earth, tech giant Apple, has laid off more than 600 employees in California, signaling a shift in the company’s priorities as it faces a multitude of challenges under the leadership of CEO Tim Cook. Many of the layoffs were related to the company’s failed electric vehicle project, which was shut down in February.
As Apple navigates these various obstacles, the company has also ventured into the unproven sector of mixed reality with the release of its $3,500 Vision Pro headset in February. Despite CEO Tim Cook’s optimistic vision of the device offering an “infinite canvas” for users, consumer interest has been slow to materialize, with influential analysts pointing out the lack of compelling apps to drive sales.
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