Visitors to the Xiaomi Automobile flagship store look at the Xiaomi SU7 electric car on display in Beijing, Tuesday, March 26, 2024. Xiaomi, a well-known smart consumer electronics brand in China, is joining the country’s booming but crowded market for …via an app on Thursday night, after founder Lei Jun wrapped up a more than two-hour presentation on the SU7 car by announcing the much-awaited price range: 215,900 yuan to 299,900 yuan, about $30,000 to $40,000.
aims to capitalize on that technology by connecting its cars with its phones and home appliances in what it calls a “Human x Car x Home” ecosystem. Lei presented the SU7 as a high-performance vehicle with a long range, before highlighting its smart features, such as talking to a delivery person from the car when the doorbell rings at home. In a nod to the popularity of the iPhone, he said that the system would be compatible with Apple as well asis trying to close the loop by adding transportation to a product mix already integrated into its customers’ personal and professional lives.
“The ability to seamlessly be a continuous part of someone’s life is the holy grail for tech companies,” he said in an emailed response. “You probably don’t know anyone inAs a newcomer to automaking, the company is making an educated guess that it can design and develop a car that will sell, he said.
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