New York, NY – In the run-up to the 2024 New York Auto Show, carmakers have been busy previewing models set to make their debuts at the event. Genesis went further and put on a splashy show at its flagship Genesis House space in the Big Apple.
The Genesis Neolun prototype Photo: D.Boshouwers Explained chief designer for the brand Luc Donckerwolke, the model is inspired not just by the moon but by Korea’s moon-shaped porcelain jars. The idea being that the outer design has stripped of all extraneous elements to leave but a sleek, simple, seamless exterior. The concept as shown sports a Midnight Black and Majestic Blue two-tone paint finish.
Interior space of the Genesis Neolun concept Photo: Genesis Genesis Neolun, steering wheel, dashboard Photo: Genesis The Neolun, in its current prototype form anyways, features opposite-opening coach or “suicide” doors, and the wide, open interior space is heated not the traditional way but through the floor and the door panels.
As per Genesis’s m.o., this concept is not just a design study or a tech showcase, there will be a production version. Some of the elements may disappear between now and then, for example those doors and/or maybe the power side steps, but we’ll see.
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