Xiaomi CEO teases price on upcoming car, showrooms begin displaying vehicle

Xiaomi's first electric vehicle SU7 is displayed at a showroom of a newly opened Xiaomi store in Beijing, China, on Mar 25, 2024.

The company will on Thursday evening announce its official price range and start taking orders for the SU7, short for Speed Ultra 7. CEO Lei Jun's comments, made on his official Weibo account, mark the first time the company has confirmed the upper end of its price range. Among those in line was Jim Yan, who said he admired the SU7's curves and design aimed at decreasing drag.

"In my mind, Xiaomi's pricing is at most mid-range. If the price is too high, especially since this is their first car, I think it remains to be tested by the market," Yan said.

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Xiaomi CEO teases price on upcoming car, showrooms begin displaying vehicleBEIJING — Xiaomi's CEO said on Monday (March 25) that his firm's first electric vehicle aims to be the 'best looking, easiest to drive and smartest car' priced below 500,000 yuan (S$93,350), as the Chinese electronics maker gears up for orders this week.
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