Fragrance Can Help Us Remember The Past — But Can It Inspire A Better Future, Too? I can’t wear perfumes with heavy notes of lilac. It reminds me too much of home during the spring and summer months, when the lilac bushes in our backyard would reach several feet tall and the air would fill with the aroma of the soft, airy floral. Anytime I smell it, I’m instantly homesick—aching for a time when my biggest concern was catching more fireflies than my brother.
By tapping into the power of scent, we believe we can evoke a deeper emotional connection with nature, encouraging people to reflect on their role in safeguarding our planet's natural wonders.” The perfumers behind the fragrance used Headspace technology to capture the scent. Headspace technology was developed in the 80s and has been used in the fragrance industry for several years to help craft scents, without extracting and removing any botanical from the natural world.